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Exhibitions are one of the most effective ways for establishing and maintaining customer relations. Exhibitions are a recognized launch pad for new products, and an extremely time-efficient way to keep up to date with the latest innovations. They are a focal point for industry, attracting a broad cross-section of representatives from buyers and sellers to trade associations and the media.
You can compile a wide range of competitive information on products and suppliers in a concentrated period of time. Exhibitions are a rich source of new ideas and applications and, as such, play an important role in strategic planning and business generation. Trade exhibitions are highly cost-effective sales and marketing platforms.
You can reach a large portion of the market in a short space of time. Whether you are looking to raise your company profile, change market perceptions or generate sales leads, you can achieve more in three-four days at an exhibition than you might otherwise achieve in months. Exhibitions are also one of the quickest and most cost-effective means of exploring and entering new export markets.
Other common reasons for attending exhibitions include; to consolidate business relationships, solve specific problems, finding new markets, appointments with agents/seek principals, discussing specific terms/ conditions/ pricing, obtaining technical knowledge and business needs in a neutral environment

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